New Balance: A New Force in Global Football
An impressive line-up of international star athletes is revealed by one of sports’ longest standing brands For more than 100 years, New Balance has been a key driver of peak performance and technological innovation in many of the world’s most popular sports. Today, New Balance is announcing it is now bringing this respected heritage to the world’s biggest sport, confirming its much-anticipated entry into the global football market and introducing a ten-strong line-up of stellar international players. “The pursuit of excellence, a passion for innovation and responsible leadership are the core values that has helped New Balance become one of the most successful sport and lifestyle brands in the world,” says Richard Wright, New Balance’s General Manager of Football. “It is these same values that New Balance will now be bringing to football and will help it firmly establish itself at the forefront of the market. Today’s announcement marks the beginning of a journey that w...