New Balance: A New Force in Global Football

An impressive line-up of international star athletes is revealed by one of sports’ longest standing brands

For more than 100 years, New Balance has been a key driver of peak performance and technological innovation in many of the world’s most popular sports. Today, New Balance is announcing it is now bringing this respected heritage to the world’s biggest sport, confirming its much-anticipated entry into the global football market and introducing a ten-strong line-up of stellar international players.

“The pursuit of excellence, a passion for innovation and responsible leadership are the core values that has helped New Balance become one of the most successful sport and lifestyle brands in the world,” says Richard Wright, New Balance’s General Manager of Football.  “It is these same values that New Balance will now be bringing to football and will help it firmly establish itself at the forefront of the market. Today’s announcement marks the beginning of a journey that will see New Balance designing the boots, kit and training apparel for some of the best players and clubs in the game today.“

From World Cup and Europa League champions to Premier League and Primeira Liga winners, the players who have been chosen to represent the brand are united by their passion, talent and relentless desire to take themselves and New Balance to the top of football. The line-up includes Aaron Ramsey, Adnan Januzaj, Vincent Kompany, Samir Nasri and Marouane Fellaini, as well as Tim Cahill, Alvaro Negredo, Jesus Navas, Fernando Reges and Nikica Jelavic.